Hi! We're Meg and David, founders of SOAKED. We're from Manchester, a city with rain in its DNA. So it was only fitting that one typical rainy day back in 2023, SOAKED was born. That year, we'd lost count of the number of broken umbrellas we saw discarded in bins across our city. It became clear umbrellas were letting us down when we needed them most.

We started researching, and discovered something shocking - an estimated one billion umbrellas get discarded each year across the globe. Every time an umbrella breaks after being turned inside-out in the wind or snaps a spoke, it adds to this never-ending cycle of waste. Living in a rainy city, we knew we'd contributed to the problem.

We also discovered many umbrellas available on the UK market are described as ‘single use’ by manufacturers. Designed for the resilience to handle just one measly downpour and you're done - anything more is just a bonus. All those nights coming home with snapped spokes and soggy clothes quickly started to make sense.

Our mission is simple: to create umbrellas that last. We do this by combining resilient, sustainable materials with a designed-to-last ethos underpinning every decision we make. We're incredibly proud to be trusted by thousands of customers across the UK and beyond, helping us to tackle throwaway culture - one brolly at a time.