We all need a good stretch now and then after being tucked up tight. If yours has been in its sleeve a while, undo the popper, give it a shake, and expand it fully before heading out. Brand new? Leave it expanded overnight so it can stretch into shape. Bonus points for leaving it out of its sleeve, popper undone, when you're home - keeps it loose and ready for action.

Ours work hard to repel water, but after a proper downpour, give it a shake to knock off the excess before collapsing the canopy. Once you're home, leave it open until it's completely dry - it won't take long, and stops mildew or rust creeping in. You wouldn't shove a soggy raincoat into a drawer - so give your brolly the same courtesy.

Every so often, wipe the canopy down with lukewarm water and a soft, clean cloth - nothing else. Let it dry fully before closing. A bit of regular care keeps the material breathing properly, so it keeps doing its job, and looking sharp while it's at it.

Our handles are made from wood, finished with a black coating for a bit of style. Like any painted surface, that coating can chip if it's knocked about - so take a little extra care when storing, carrying, and dancing in the rain.

In extreme winds, or if caught in a sudden gust, our umbrellas are designed to safely invert to protect the canopy from damage. Repeated inversions or exposure to strong winds creates structural stress, which ultimately can cause damage. So on those rare weather warning days, apply sensible judgement to keep your umbrella safe for many more rainy days to come.